Cookies Policy for Flexible Power Systems Ltd

Last updated: October 2026

Flexible Power Systems Ltd (“we,” “us,” or “our”) is committed to protecting your privacy while providing you with the best possible online experience. This Cookies Policy explains what cookies are, how we use them, and your choices regarding their usage.

What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit our website. They help us recognise your device and remember certain information about your visit. Cookies can make browsing more efficient and improve your experience.

How We Use Cookies

We use cookies for the following purposes:

  1. Essential Cookies

    These cookies are necessary for the proper functioning of our website. They enable basic features such as navigation and storing your cookie consent preferences. These cookies do not collect personal data.

    CookiePurposeDuration
    fps_cookie_consentStores your cookie preferences1 year

  2. Analytics Cookies (with your consent)

    We use analytics cookies to understand how visitors interact with our website. This helps us improve the user experience. These cookies are only set if you consent to them.

    Google Analytics collects:

    • Pages visited and time spent on site
    • Traffic sources (how you found us)
    • Device and browser information
    • Approximate location (country/city level)
    CookiePurposeDuration
    _gaDistinguishes users2 years
    _ga_*Maintains session state2 years
    _gidDistinguishes users24 hours

    PostHog collects:

    • Page views and interactions
    • Performance metrics (page load times)
    • Device and browser information
    CookiePurposeDuration
    ph_*_posthogSession identification1 year

  3. Session Recording Cookies (with your consent)

    With your explicit consent, we use PostHog to record anonymised sessions to help us understand how visitors use our website and identify areas for improvement.

    • All form inputs are automatically masked - we cannot see what you type
    • Recordings help us identify usability issues
    • No personal data is captured in recordings

    Session recording uses the same ph_*_posthog cookie as analytics.

  4. Marketing Cookies (with your consent)

    With your consent, we use the LinkedIn Insight Tag to measure how well our LinkedIn adverts work and to show relevant adverts on LinkedIn to people who have visited our website. The Insight Tag only loads if you turn on Marketing cookies.

    LinkedIn receives the address of the page you visit, the page you came from, your IP address (shortened or scrambled), device and browser details, and the time of your visit. LinkedIn gives us reports and lets us target adverts, but it does not tell us who you are.

    LinkedIn sets some cookies on our website and some on its own linkedin.com domain. LinkedIn’s cookie table lists the cookies it may set on other websites, including:

    CookieSet byPurposeDuration
    li_fat_idOur website (on behalf of LinkedIn)Conversion tracking, retargeting and analytics30 days
    li_giantOur website (on behalf of LinkedIn)Conversion tracking7 days
    bcookielinkedin.comBrowser identifier1 year
    lidclinkedin.comRouting to a LinkedIn data centre24 hours
    li_sugrlinkedin.comProbabilistic matching of a user’s identity90 days
    UserMatchHistorylinkedin.comLinkedIn Ads ID syncing30 days
    AnalyticsSyncHistorylinkedin.comRecords when LinkedIn analytics data was last synced30 days
    lms_adslinkedin.comIdentifies LinkedIn members away from LinkedIn for advertising30 days
    lms_analyticslinkedin.comIdentifies LinkedIn members away from LinkedIn for analytics30 days

    For the full list, see the LinkedIn cookie table (opens LinkedIn’s website) and the LinkedIn Cookie Policy (opens LinkedIn’s website).

Third-Party Services

YouTube Videos

Our website includes embedded YouTube videos. We use YouTube’s privacy-enhanced mode (youtube-nocookie.com) which does not set tracking cookies until you click to play a video. When you play a video, YouTube may set cookies according to their own privacy policy.

HubSpot Meeting Links

Some pages link to HubSpot for scheduling meetings. When you visit the HubSpot booking page, HubSpot’s own cookies and privacy policy apply.

Google Fonts

We load fonts from Google Fonts. Google may log your IP address when fonts are loaded, but no cookies are set by this service.

Your Choices

When you first visit our website, you will see a cookie consent banner with the following options:

  1. Accept All - Enables analytics, session recording and marketing
  2. Reject Non-Essential - Only essential cookies are used
  3. Manage Preferences - Choose which categories to enable

You can change your preferences at any time by clicking “Manage Cookies” in the website footer.

Browser Settings

Most browsers also allow you to refuse or delete cookies through their settings. Note that blocking essential cookies may affect website functionality.

Google Analytics Opt-Out

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-Out Browser Add-on.

Data Retention

  • Analytics data is retained for 14 months
  • Session recordings are retained for 90 days
  • LinkedIn removes direct identifiers from Insight Tag data within 7 days and deletes the remaining data within 180 days
  • Your consent preferences are stored for 1 year

Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legal requirements, or our practices. The latest version will always be available on our website.

Contact Us

If you have any questions or concerns about our use of cookies, please contact us at:

Flexible Power Systems Ltd
The Oast House, Moat Lane
Cowden, Kent TN8 7DP
United Kingdom

Email: info@flexiblepowersystems.com